The three primary roles of App State's Office of Trademarks and Licensing office are:
- Protect the trademarks, service marks, logos, symbols and indicia that belong to the university and that are associated with the values and traditions of Appalachian.
- Promote the university in a consistent manner by allowing only uses by officially licensed vendors and on quality products.
- Create revenues to fund student scholarships.
Appalachian State University, established in 1899 in Boone, offers a challenging academic environment, energetic campus life and breathtaking location. With a student body of over 18,000, Appalachian offers more than 150 undergraduate and graduate majors. The small classes and close interactions create a strong sense of community, which has become an Appalachian hallmark. Appalachian fields 17 NCAA Division I varsity sports and competes in the Football Bowl Subdivision.