Collegiate Licensed ProductAppalachian State University licenses its trademarks, monitors their use, and takes appropriate legal action with respect to infringements of its trademarks. Failure to challenge infringements can result in loss of rights in the trademarks.

A single improper use of a trademark does not invalidate it, but repeated improper use or a pattern of inattention to proper usage can be most damaging. At Appalachian State, we take the protection of our University’s name and trademarks very seriously. We will use every means within the law to vigorously pursue any infringement of our federally registered trademark rights.

To determine whether a product is licensed, look for the licensed product label (represented to the right). All licensed manufacturers of Appalachian State products are required to display this label on the product or on the packaging.

Any suspected misuse or unlicensed use of the University’s name or trademarks should be reported immediately to the licensing department.

Every time you buy an official licensed Appalachian State product, the manufacturer returns a portion of that money to the University. This "Officially Licensed Collegiate Products" label is your assurance that the merchandise you purchase is "official" and has been approved by Appalachian State. Before you buy, look for the label. Make sure the product is as authentic as your support for the Mountaineers!